The project was designed by Election Working Group (EWG) to address three major objectives as follows:
1. Enhance Transparency and Credibility of Election Processes: To enhance the transparency of the electoral processes in 2013-2014 and beyond with comprehensive domestic and regional election observation based on international best practice standards, and long-term advocacy for electoral reform;
2. Decrease Political and Electoral Violence: To foster increased citizen engagement in deterring political and electoral violence through election monitoring, community policing, and voter education, especially through religious leaders, designed to decrease public tolerance of political violence;
3. Strengthen the Quality of Representation and Democratic Accountability: To promote democratic representation and accountability by facilitating greater citizen engagement in scrutiny in elections, political affairs and governance through candidate forums and other targeted voters and civic education.